In 2021, during the height of the COVID-19 pandemic, URM launched our online store to sell premium Wagyu cuts. With restrictions on going out, people turned to online shopping, and we capitalized on this shift. To reach more customers, we held Facebook Livestream sessions, a popular medium at the time, to showcase our products and interact with potential buyers. We shared storage spaces with other stores, and our product variety was limited to a few select cuts of Wagyu. Despite these humble beginnings, our commitment to quality and customer engagement helped us build a loyal customer base.
